Location
, metro manila, philippines
Job Type
Full-time
Posted
July 10, 2026
Job Description
Summary
The Regional Brand Manager (APAC) for OTC is the strategic architect of growth for the assigned crown jewel brands across the ASEAN region and the Philippines. Reporting directly to the Division VP for Regional Marketing, the Regional Brand Manager (RBM) will lead end-to-end brand strategy, harmonizing brand identity across diverse markets while optimizing the product portfolio for sustainable, long-term growth.
Strategic Pillars of Impact
- Brand Stewardship & Regional Identity: The RBM will define and enforce a unified brand identity, ensuring a consistent and powerful presence across the region. This includes owning strategic plans that build long-term brand strength, sustainable market competitiveness, and consumer relevance.
- Regional-to-Local Orchestration: The RBM will develop hero regional campaigns and comprehensive toolkits designed for country-level localization. The RBM is the guardian of the regional marketing mix, pro...