Québec Media Strategy Manager

Shape the future of media planning for Québec as a Media Strategy Manager at Loblaw Media. Focus on developing effective strategies that balance cultural relevance and business goals.
In this role, you will be pivotal in driving marketing success through tailored media strategies. Collaborating with Brand Marketing and various departments, you will ensure that regional consumer insights inform every campaign, positioning the brand effectively in the Québec market.
Key Responsibilities:
• Lead annual planning for media strategies supporting Québec
• Develop culturally informed marketing solutions
• Optimize French-language media investments across platforms
• Analyze campaign metrics to enhance future outcomes
• Collaborate across teams to ensure seamless execution
Requirements:
• 4+ years in media strategy or related fields
• Experience with Québec-focused media tactics
• Strong understanding of audience behaviors
• Background in client consultative ...