Public Relations Lead

Earned media doesn't happen by accident.

It's built through relationships, credibility, and knowing exactly when a story deserves to be told.  Smart, Savvy + Associates is pleased to partner with VGH & UBC Hospital Foundation in their search for a Public Relations Lead.  This is a newly created role within the Foundation's Marketing & Brand Engagement team and an opportunity to establish and lead the Foundation's public relations function.

Reporting to the Director, Marketing & Brand Engagement, you'll develop and execute the Foundation's earned media strategy, build relationships with journalists across British Columbia and Canada, and help shape how one of the province's most respected charitable organizations shows up in the public conversation.  As VGH & UBC Hospital Foundation continues building awareness of the VGH+ brand, this role will play a key part in telling the stories behind groundbreaking research, world-class patient...