Product Marketing Manager - AI (Madrid)

Product Marketing Manager – AI

Main Mission: Define how SCC’s AI offering is positioned and taken to market. This role exists to clearly articulate who the offering is for, what problems it solves, and why customers should choose it – ensuring it is easy for customers to understand, for sales teams to sell, and for the business to grow.

Responsibilities

• Positioning & Go-to-Market Ownership: Own and drive the end‑to‑end go‑to‑market strategy for the AI proposition. Lead proposition launches, aligning product, sales, marketing, and partners.
• Narrative, Messaging & Authority: Own the AI narrative and messaging framework. Align messaging to real buyer needs, pain points, and decision criteria. Drive clear targeting by defining priority customers, use cases, and buying audience.
• Sales & Campaign Enablement: Produce sales‑ready marketing materials (brochures, case studies, white papers, digital content). Enable sales and pre‑sales teams w...