Product Manager - Gastrointestinal (GI) Pharmaceuticals

Product Manager- GI Optima JOB DESCRIPTION: JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES : Independently handles brand management responsibility for allocated brands Achieve top-line, market share and bottom-line targets for the brands assigned Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force Analyze market conditions and forecast sales on a regular basis Monitor ROI on brand strategies Monitor competitor activities Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities. Develop and implement Annual Operating Plan for brand portfolio Undertake fieldwork to capture insights Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to ...