Principal, Software Engineer 2, System Engineering, Ad Sales

**This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid**

DIRECTV is seeking a **Principal Software Engineer II** to lead the technical architecture, engineering design, and platform modernization of large-scale Advertising Technology systems. This role is a **senior individual contributor** position that blends deep hands-on engineering expertise with architecture leadership across Ad Tech platforms, AI-enabled systems, Integration, CI/CD, networking, cloud infrastructure, and production operations. The ideal candidate is a highly experienced engineer who thrives in complex, distributed platform environments, partners closely with product, architecture, operations, security, and engineering teams, and raises technical standards through architecture design, production code, automation, and operational rigor.

**Here's what you'll do:**

**Ad Tech Platform & System Architecture**

+ Design, build...