品牌经理/市场经理

Pfizer · Beijing, Beijing, China

Location
Beijing
Job Type
Full time
Posted
June 23, 2026

Job Description

Assist in developing brand plan to achieve business objectives:

- Support the development of short and medium term marketing plans ensuring that business objectives are met or exceeded.

- Responsible for brand strategy, marketing activities, KOL engagement and budget management.

- Monitor the local competitive environment to identify business threats and opportunities and provide inputs to the development of business strategies / plans to address them.

- Development and execution of marketing activities to ensure meeting brand objectives with clear plans, objectives, goals and KPIs for own projects.

- Develop promotion materials to support marketing strategies.

- Maintain and update brand information and knowledge.

- Independently manage budgets of responsible marketing projects to ensure effectively meet business strategies and objectives.


Lead the conversation with different stakeholders to achieve brand objectives:

- De...

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