Personalisation Strategy Manager FTC

As a Personalisation Strategy Manager (FTC), you will lead the development and delivery of data-driven audience strategies that enhance customer engagement and drive growth. Working across digital, CRM and data teams, you’ll turn insight into personalised experiences that increase relevance, conversion and long-term customer value.

As Personalisation Strategy Manager, you will…

• Develop and deliver personalisation and audience strategies that drive customer engagement, frequency and retention
• Use data and segmentation to create targeted, relevant customer experiences across digital and CRM channels
• Partner with data science, product, CRM and marketing teams to deliver value from our MarTech and customer data platforms
• Lead the development of measurement frameworks to track customer value and identify next best actions
• Support the rollout of AI-led decisioning and per...