Location
dubai
Job Type
Full-time
Posted
July 03, 2026
Job Description
Responsibilities
- Manage and optimise paid campaigns across Meta, Snap, and TikTok to meet KPIs.
- Drive installs and in-app conversions with app marketing strategies.
- Track and analyse performance using GA4, MMPs, and performance models with Excel Sheets.
- Conduct audience analysis, segmentation, and A/B testing to improve targeting and conversions.
- Set up and optimise Pixels and APIs for accurate tracking and event management.
- Collaborate with creative, analytics, and product teams to refine campaign strategies.
- Apply advanced measurement methods including incrementality tests, lift studies, and conversion tracking.
- 4+ years of experience in paid media or performance marketing with a strong focus on paid social channels.
- Hands-on experience managing campaigns on Meta, TikTok, and Snapchat.
- Strong knowledge of audience behaviour analysis, optimisation techniques,...
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