Performance Marketing Manager; Mars Petcare; Hyderabad

Job Description:

Role: Performance Marketing Manager

Location: Hyderabad

Job Purpose/Overview

The Performance Marketing Manager plays a critical role in maximizing the sales performance of Mars through implementation of Digital campaigns, Category and Performance Marketing in the Connected-commerce channel (Marketplace, Quick Commerce & ESPT)

Job Responsibilities

• The expert and owner of Perfect Digital Activations key beliefs D-Commerce, leveraging Mars Global Perfect Digital Activations signature program and external benchmarks.
• Educate and onboard internal and external stakeholders on the importance of PDA and drive collaboration for speedy implementation and application of PDA.
• Lead PDA strategy and coordinate plans in collaboration with digital commerce team, e-marketing, agency partners (e-enabler, media, audit, data) and retailers.
• Support and ensure application of digital merchandisin...