Performance Marketing Lead Ruby Labs

**About us**:
Power Peptides is a cutting-edge e-commerce platform specializing in the sale of high-grade Research-Purpose-Only (RPO) peptides and nootropics. Our company is dedicated to supplying researchers and enthusiasts with the finest quality products in the market, underpinned by robust testing protocols to ensure unparalleled purity.
**About the role**:
As the Performance Marketing Lead for our research peptide e-commerce store, you will be responsible for developing and executing data-driven marketing initiatives that drive user acquisition and revenue growth in the specialized field of research peptides.
**Key Responsibilities**:
- Develop and implement performance marketing strategies tailored to the research peptide market, including paid search, display advertising, and social media advertising.
- Analyze and optimize marketing efforts based on key performance indicators (KPIs) and return on investment (ROI), with a focus on the unique metrics relevant to...