Performance Marketer

Job Title: Performance Marketer Location: Chennai, IndiaExperience: 4+ yearsWe’re building a fast-growing skincare brand and are looking for someone who knows how to turn ad spend into real, measurable growth.If you’ve worked with D2C brands, understand customer behavior, and enjoy scaling campaigns that deliver real results, this role will be a strong fit for you.What you’ll be doingYou will own the entire performance marketing engine, not just parts of it.Plan, launch, and scale campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping, YouTube)Take full responsibility for customer acquisition — from first click to final purchaseWork closely with the creative team to test ad copies, videos, UGC, and landing pagesRun continuous A/B tests to improve CTR, conversion rates, and overall ROITrack and optimize key metrics like ROAS, CAC, AOV, and LTVSet up and manage funnels, pixels, events, and tracking (GA4, Tag Manager, etc.)Use remarketing, lookalike audiences, ...