Performance Marketer in Delhi

About Us BookLeaf Publishing is an independent publishing house operating across India and the US, helping authors bring their stories to life. We process 1,200 new books monthly from our catalog of 18,000 titles and were featured on Shark Tank India Season 4. We're a fast-growing, tech-driven team focused on scaling author acquisition through data-driven marketing. Role Overview We're looking for a sharp, analytical Media Buyer who lives and breathes Meta advertising. You'll own our paid acquisition strategy, optimize every rupee spent, and work closely with our creative and automation teams to drive cost-efficient author sign-ups at scale. Key Responsibilities Campaign Management Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) focused on author acquisition Structure campaigns for optimal performance across different funnel stages (awareness, consideration, conversion) Manage monthly ad budgets efficiently while hitting CAC targets Conduct A/B testing across audiences...