Paid Media Specialist

What You’ll Do

As Paid Media Specialist, you drive effective local media activation by setting goals, defining audiences, and choosing the right channels — ensuring strong campaign execution and continuous optimization.

• Set clear goals, define target audiences, and select the most suitable platforms and channels for your markets
• Own day-to-day execution of local paid media channels not managed globally (e.g., Line, KakaoTalk, and other market-specific platforms), executing campaigns in line with media plans and budget allocation
• Manage campaign setup, targeting, trafficking, pacing, and optimization in collaboration with local media agencies where relevant
• Monitor channel performance and proactively suggest optimizations to the Paid Media Lead based on results and local insights
• Ensure campaigns are activated in line with global KPI frameworks, best practices, and reporting standards
• Provide structured perf...