Paid Media Specialist

In this role, you will play a key supporting role in developing, implementing, and optimizing high-impact paid social media campaigns. Your focus will be on lead generation and scalable brand-building initiatives across Meta and TikTok, with opportunities to expand into emerging social media platforms. The ideal candidate has a strong understanding of social media advertising and campaign management. Responsibilities Develop, implement, and manage paid social media campaigns across various channels. Measure and report on the performance of all campaigns, assessing results against defined ROI and KPI targets. Research and explore emerging social media platforms, placements, and opportunities. Stay up to date with platform policy changes and deploy best practices across campaigns. Identify trends and insights to optimize media spend, audience targeting, and campaign performance. Plan, execute, and evaluate A/B tests and performance experiments to drive continuous improvement. Utilize str...