Paid Media & Performance Marketing Specialist

  Paid Media & Performance Marketing Specialist Location: Barcelona Reports to: CMO Works closely with: SEO Specialist, CRM Consultant (HubSpot), Content Manager, Social media and video/ content specialists The Mandate Own and rebuild Lexidy's paid acquisition performance across Spain, France, Portugal, Italy, Greece and Mexico (with expansion markets to follow), at a moment when Google's own dynamics (AI Overviews, CPC inflation) demand real channel diversification — not just campaign tweaks.

What You'll Own Google Ads / Search — the top priority channel — plus Meta Ads (Facebook & Instagram).

Tracking and attribution via Google Tag Manager and GA4.

Reading and interpreting HubSpot lead and deal data to optimize campaigns not just for cost-per-lead, but for lead quality, conversion rate and ROI.

Direct ad creative strategy — translate campaign performance data into clear creative briefs (angles, hooks, for...