Paid Media Lead

H&M · Milan, Lombardy, Italy

Location
Milan
Job Type
full-time
Posted
July 14, 2026

Job Description

Job Description

WHAT YOU’LL DO

You will lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.

You will manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.

Your key responsibilities include:

  • Leading the development of full funnel media plans across global and local paid media channels, aligned with the marketing calendar and developed in collaboration with local agency teams, including budget allocation by campaign, channel, and week
  • Align media plan and continuous updates with the commercial plan
  • Lead the activation and ongoing performance follow-up of local paid media channels
  • Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market...

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