Onsite MarTech Specialist at LCBO

LCBO (Liquor Control Board of Ontario) · toronto, on, Canada

Location
toronto
Job Type
Full-time
Posted
July 04, 2026

Job Description

Elevate customer experiences with LCBO as an onsite MarTech Specialist. Drive personalized marketing strategies through advanced technology integration to optimize digital properties and enhance customer engagement.

As a key member of the marketing team, you will implement and optimize various marketing technology platforms such as Adobe and Pegasystems. Your focus will be on creating customer journeys and data-driven campaigns, ensuring effective collaboration with IT to troubleshoot and resolve issues. Your role will significantly impact marketing efforts in the evolving beverage alcohol market.

Key Responsibilities:
• Implement and configure Adobe and Pegasystems platforms
• Ensure seamless MarTech tool integration with enterprise systems
• Leverage data for personalized campaign design and execution
• Develop responsive email templates using HTML & CSS
• Analyze customer behavior to optimize marketing campaigns

Re...

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