Location
bengaluru
Job Type
Full-time
Posted
June 13, 2026
Job Description
Role Overview
We are looking for a highly analytical and performance-driven Meta Ads Strategist to lead customer acquisition and revenue growth through Facebook and Instagram advertising. The candidate should have strong expertise in campaign planning, media buying, audience targeting, funnel optimization, and scaling D2 C brands through Meta Ads.
Key Responsibilities
Develop and execute Meta Ads strategies to drive revenue growth and customer acquisition. Manage and optimize Facebook and Instagram ad campaigns across the funnel. Plan budgets, audience segmentation, retargeting, and scaling strategies. Analyze campaign performance and optimize ROAS, CPA, CTR, CPM, and conversion rates. Work closely with Creative Strategists and Designers to improve ad performance. Conduct A/B testing for audiences, creatives, offers, and landing pages. Track performance using Meta Ads Manager, GA4, and attribution tools. Identify growth opportunities and new customer acquisit...