MarTech Specialist (Apps) (España)

Overview

We're looking for a MarTech specialist with strong expertise in attribution, tracking, measurement and growth analytics across mobile apps and web products. The ideal candidate understands how app and web marketing ecosystems work: user acquisition, attribution, monetisation, tracking, and performance measurement. They should go beyond a standard Data Analyst in Martech depth and operational know-how, but do not need to build pipelines or infrastructure.

What You’ll Do

• Own and improve attribution & tracking across apps and web
• Maintain and improve measurement architecture for mobile (MMP-led) and web (tagging / pixels / data layer-led) setups
• Ensure app and web data connect cleanly where funnels cross channels (W2A, web-to-app, cross-device journeys)
• Debug issues across the full funnel
• Apps: Click Install Event Revenue
• Web: Visit Landing Tag fire Conversion Revenue / lead / signup
• Trace b...