Marketing Transformation Consultant

Responsibilities

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience working on developing business case for campaign strategies, technology solutions
• Ability to conduct fit gap analysis and map platform capabilities to business requirements
• Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Identifying marketing process improvement opportunities and make recommendations.
• Monitoring trends, analyzing data, to optimize marketing campaigns.
• Strong people management skills: ability to manage stakeholders (client and internal) and projects.

Qualific...