Marketing Technology Specialist (m/f/d)

Sonova · Berlin, Berlin, Germany

Location
Berlin
Job Type
Full-time
Posted
June 11, 2026

Job Description

Berlin / Hybrid
Join our Product & CRO team and take ownership of the MarTech infrastructure that powers our digital marketing across multiple markets. This is a hands-on role where you’ll enable data-driven decision-making by ensuring clean, reliable tracking and analytics across all digital touchpoints. What you’ll do

  • Own the end-to-end implementation and management of GA4 across multiple country setups


  • Design and maintain event schemas, custom dimensions, and data layer mappings


  • Manage and deploy tracking via Google Tag Manager


  • Set up and optimise conversion tracking (server-side & pixel-based, . Meta CAPI, Google Ads)


  • Configure and maintain consent management including geolocation rules and tag blocking


  • Ensure data quality through regular QA, validation, and troubleshooting


  • Document implementations and help stakeholders understand and use ...
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