Marketing Specialist

Job Description

The Marketing Specialist will be responsible for developing and executing digital marketing strategies across multiple platforms to enhance brand awareness, engage audiences, and drive lead generation. This role will involve content creation, social media management, market research, and cross-functional collaboration to ensure consistent and effective messaging. The ideal candidate will have strong knowledge of both international and Chinese social media platforms and trends, ensuring the company’s marketing strategies resonate with diverse audiences.

Key Responsibilities :

• Content Creation & Management : Oversee content creation for various digital platforms, including social media, blogs, websites, and email marketing events.
• Social Media Management : Lead and manage the company's presence across major social media platforms such as Chinese social media platforms, including WeCha...