Marketing Specialist

PURPOSE

The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion. The primary objective is to achieve company growth and profitability targets. This role requires effective collaboration with internal teams and external stakeholders to ensure successful marketing execution across multiple channels and regions.

PRINCIPAL ACCOUNTABILITIES

Tactical Marketing

• Generate leads using diverse channels, including external project databases (e.g., BCI) and Google Ads.
• Qualify and nurture leads, coordinating closely with the commercial team.
• Maintain and monitor the competitor account database.
• Organize and execute local seminars and exhibitions in partnership with commercial and Asia Marketing and Comms teams.
• Identify and implement new opportunities for local market communications.
• Engage actively...