Marketing Specialist

SUMMARY:
An innovative financial services organisation is seeking an experienced marketing professional to lead its brand growth and market expansion efforts. This role will suit someone who can think strategically while remaining hands-on in execution, with a strong focus on delivering measurable business results.

POSITION INFO:
Role Purpose You will work closely with cross-functional teams to ensure that all marketing initiatives contribute to both customer acquisition and long-term brand loyalty Key Responsibilities Shape and drive the overall marketing direction in line with business objectives Identify growth opportunities through market insights and competitive analysis Align marketing initiatives with broader organisational goals Plan and execute integrated marketing campaigns Continuously assess and optimise campaigns for performance and relevance Ensure messaging remains consistent and impactful across all touchpoints Lead digital marke...