Job Description
Job Description
1. Develop marketing plan and launch strategy for responsible handset brands.
2. To be product owner and lead working team to implement go-to-market plan for each responsible product/campaign.
3. Manage communication strategy for each device campaign to reach target customers as well as supporting advertising materials to all distribution channels
4. Work cross-functionally with merchandizing, channels, marketing communication, and regional team to deliver effective communication approach.
5. Plan and control marketing budget.
6. Coordinate with handset partners (handset brand) to develop co-marketing plan and product roadmap.
7. Evaluate pre and post launches to measure the achievement of target set and recommend improvement actions.
Recruiter
Patcharin Vanichapornkul (พัชรินทร์ วณิชอาภรณ์กุล)