Job Description
Description
:Job Purpose:
What:
Manages the marketing resource within the regional Elastomers footwear business. The role of the marketing group is to implement the agreed regional strategy through the provision and execution of segment marketing plans and the implementation of process-based decision-making tools. The group is also responsible for product management recommendations, including identification of opportunities for product innovation as well as portfolio optimisation and asset profitability, fully aligned with global marketing, commercial, manufacturing and technical teams.
Why:
Focussing resources on the most attractive segments where we have, or can develop, superior capabilities will enable the Elastomers footwear business to gain market leadership positions and drive profitability. Identifying new opportunities is a key forward strategy for the Elastomers footwear business and clear focus on customer needs, within ...