Marketing Manager - FMCG

We are seeking a dynamic marketing professional to drive brand positioning, messaging, and end-to-end campaign execution across ATL, BTL, and digital channels. The role involves collaborating with agencies, leading creative direction for packaging and storytelling, and optimizing campaign performance against KPIs. Working closely with sales teams to align marketing initiatives with business goals while managing budgets effectively. Ideal candidates would bring strong digital marketing expertise, creativity, and fluency in both English and Arabic.

Key Responsibilities

• Ideate, develop the brand positioning and messaging.
• Collaborate with agencies to bring the brand identity, packaging and overall brand positioning to life
• Provide direction on packaging design, label compliance, and visual storytelling.
• Develop and implement ATL (Above The Line) and BTL (Below The Line) marketing campaigns.
• Plan and execute digital mark...