Marketing Manager Exhibitions

Key Responsibilities

• Strategic Marketing – Develop and implement comprehensive marketing plans aligned with event objectives. Define target audiences (visitors, exhibitors, partners). Position the exhibition effectively within the market to achieve attendance and revenue targets. Conduct market research, competitor analysis, and audience insights to refine strategies.
• Campaign Management – Plan and execute multi‑channel marketing campaigns (digital, email, social media, PR, content marketing, paid advertising). Oversee campaign timelines, budgets, and performance tracking. Collaborate with sales teams to support exhibitor acquisition campaigns.
• Digital Marketing – Manage website content, SEO, and landing pages to optimize lead generation. Oversee CRM email marketing campaigns and automation workflows. Work with paid media agencies to run PPC, social ads, and retargeting campaigns. Monitor analytics tools (e.g., Google Analyt...