Job Description
Job Overview
The Marketing Manager - Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows. The role requires a strong understanding of B2B event marketing, audience segmentation, digital campaigns, and stakeholder management to deliver measurable results and maximize event revenue.
Key Responsibilities
Strategic Marketing
Develop and implement comprehensive marketing plans aligned with event objectives.
Define target audiences including visitors, exhibitors, and partners.
Position the exhibition effectively within the market to achieve attendance and revenue targets.
Conduct market research, competitor analysis, and audience insights to refine strategies.
Campaign Management
Plan and execute multi-channel marketing campaigns (digital, email, social media, PR, content ma...