Marketing Intelligence Analyst

Job Title: Marketing Intelligence Analyst
Job Description
The Marketing Intelligence Analyst designs and delivers data-driven insights that power modern marketing strategies and execution. This role builds and maintains Power BI dashboards, analyzes campaign and audience performance, and develops predictive models to optimize channel mix, spend, targeting, and messaging. The analyst partners closely with marketing, IT, and data engineering teams to unify data sources, operationalize AI across campaigns, and translate complex analytics into clear, actionable recommendations that improve marketing performance and business outcomes.
Responsibilities

+ Design, develop, and maintain marketing-focused dashboards in Power BI that provide real-time insights across campaigns, audiences and personas, content, and communication channels.

+ Analyze historical and current marketing performance data to identify trends, opportunities, and key drivers of campaign effectivene...