Marketing Full Funnel Analyst

Where passion meets opportunity

Discover your journey into the extraordinary.

Your Purpose

An exciting opportunity exists for a talented, skilled at analysis, strategic and highly organized professional with strong marketing, digital and commercial acumen to join our newly created luxury travel brand Explora Journeys, based in our offices in Geneva, Switzerland.

Your Impact

• The objective of the role is to optimize full-funnel marketing investments holistically, maximizing revenue impact and ROI optimization across markets. This role is responsible for analysing performance across the customer journey — from awareness through loyalty — to identify growth opportunities, improve marketing efficiency, and drive commercial outcomes through data-driven decision‑making.
• Drive efficiency, quantifying ROI/ROAS/CPA/CPLA by campaign, touchpoint and audience for each market to continuously optimise investments. Recommend reinvestm...