Marketing Executive

Role Purpose

The Marketing Executive supports the Marketing Manager in planning, executing, and tracking social media marketing activities across key brand platforms. The role focuses on creating engaging content, growing the online community, supporting campaign rollouts, exploring AI tools to support content creation, and using performance insights to improve content and campaign results.

Key Responsibilities

• Manage and schedule content across social media platforms including Facebook, Instagram, TikTok and Xiao Hong Shu.
• Create engaging social media content, captions and short-form videos aligned with brand campaigns and promotions.
• Develop monthly content calendars and coordinate content production with internal teams and external partners.
• Leverage AI tools to support content ideation, research and drafting while ensuring content is accurate and aligned with brand guidelines.
• Support the ex...