Marketing Executive - Outreach Campaigns

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience managing email marketing and outbound lead generation campaigns.
• Experience in the Information Technology or Software Development industry is preferred.
• Prior experience working in a Software Development company is preferred.
• Strong written and verbal communication skills in English.
• Hands-on experience with Instantly or similar cold email platforms.
• Experience using Salesforce CRM for lead management and pipeline tracking.
• Strong knowledge of lead data management, including data cleaning, deduplication, segmentation, and CSV preparation.
• Ability to create and manage multi-step email sequences, personalize outreach, qualify leads, and handle email responses effectively.
• Basic understanding of email deliverability concepts, including email warm-up, sending ...