Marketing director mexico (guadalajara)

Overview

The Marketing Director role plays a key part in setting up the full integration of marketing and sales in the organisation, linking brand strategy, consumer, channel, and occasion insights into effective consumer, channel, and customer plans.

Two key elements of this role are:

Growth Planning & Portfolio Development Building Marketing Team capability Growth Planning and Portfolio Development

Feeds directly into key focus and resource decisions across brand portfolio to accelerate business growth. The role requires bold marketing leadership willing to dig deep to uncover consumer and business insights, to take smart risks, to leverage the latest in marketing innovation, and to move with industry-leading speed in order to win across established and emerging brands. This includes use of core company trademarks, line extensions, channel development, and activations that increase penetration and frequency of purchase, and consumption. Continually optimising bra...