Marketing Development Analyst at Bombardier

Join Bombardier's marketing team as a Marketing Development Analyst, leveraging Salesforce Marketing Cloud for targeted communications and segmentation strategies in a hybrid role.

As a Marketing Development Analyst, you will enhance client outreach using Salesforce Marketing Cloud solutions, focusing on audience data analysis and email deployment. Collaboration with the Sales team is key to refining marketing initiatives, while you emphasize best practices and effective communication.

Key Responsibilities:
• Develop and manage segmentation logic and contact attributes
• Oversee data preparation and execute email communications
• Foster SFMC tool adoption through comprehensive training
• Analyze audience insights to maximize campaign effectiveness
• Coordinate with Sales for streamlined marketing efforts

Requirements:
• Degree in Marketing, Communications, or related field
• 3-7 years of experience in mark...