Marketing Automation Manager

Robert Half The Creative Group · Miami, FL, United States

Location
Miami
Job Type
Full-time
Posted
July 15, 2026

Job Description

Description
Marketing Automation Manager

Position Overview

We are seeking a results-driven Marketing Automation Manager to lead the strategy, execution, and optimization of marketing automation initiatives that support customer acquisition, engagement, retention, and revenue growth.

This role will be responsible for developing automated customer journeys, managing marketing technology platforms, optimizing lead nurturing programs, and delivering data-driven insights to improve campaign performance. The ideal candidate combines technical expertise, analytical thinking, and marketing strategy to create personalized customer experiences across multiple channels.


Key Responsibilities

Marketing Automation Strategy

+ Develop and execute marketing automation strategies aligned with business objectives.

+ Design and optimize automated customer journeys across the customer lifecycle.

+ Identify opportunities to im...

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