Marketing Automation and Data Strategist

Job Description
Serve as thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions
using full functionality of Salesforce Marketing Cloud (SFMC) platform.
• Serve as SME in SFMC by advising, guiding and supporting Marketing team.
• Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing
automation system on current and future marketing/sales operation needs.
• Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and
performance measurement dashboards associated with managed programs and marketing tactics through metrics.
• Understand and utilize basic query language (SQL) for query development, data management and optimization.
• Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-qua...