Marketing Associate (Contract)

Key Purpose of the Role: To support the organization’s CRM data quality and marketing operations by ensuring accurate and up-to-date customer data in SAP/CRM systems.

Strategic Outcome: Enable better customer engagement, improved campaign effectiveness, and stronger data governance through high-quality and reliable CRM data.

CRM Data Cleansing & Governance

• Clean and standardize contact and account data in SAP/CRM systems
• Reclassify and correct customer data labels and segmentation
• Perform structured cleansing of historical data (up to 3 years)

Contact Qualification & Validation

• Conduct outbound calls and emails to verify customer information
• Update CRM records with validated and accurate data
• Maintain logs of validation activities

Documentation & Process Support

• Develop simple job aids and user guides for CRM processes
• Support internal documentation for...