Marketing Analytics Specialist

Marketing Data Analyst – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The Marketing Data Analyst will be responsible for implementing, maintaining, and utilizing marketing analytics and tracking tools to provide clear, actionable insights on campaign performance and customer behavior. This role will work closely with the marketing and data teams to ensure that all key marketing activities are accurately tracked, measured, and continuously improved. This role focuses on tools such as Google Analytics, Microsoft Clarity, Meta Pixel, and internal tracking systems to support data-driven decision-making across the marketing function.

Key Responsibilities

• Implement and manage marketing tracking tools (e.g. Google Analytics, Microsoft Clarity, Meta Pixel, internal systems) across websites, landing pages, and campaigns.
• Partner with the marketing and ...