Job Description
The roleYou'll own how we measure, track, and report on performance for every client.The work spans three functions most agencies split across three people: ad operations and tracking, performance reporting and analytics, and automation using Claude, Claude Code, and adjacent tools.What you'll ownAd operations and measurementSet up tracking for every client: GA4, GTM (web and server side containers), Meta Pixel and Conversions API, Google Ads conversion tracking with Enhanced Conversions, TikTok Pixel and Events API, LinkedIn Insight Tag.Own the UTM taxonomy across all clients.Build, document, and enforce naming conventions.Implement and maintain server side tagging (GTM server containers or similar) to protect attribution after iOS 14 and the loss of third party cookies.Set up data layers, and event schemas clean enough for both reporting and modeled conversions.Run QA audits across pixel firing, deduplication, and reconciliation between ad platforms, GA4, and the client's source o...