Marketing activation manager (martell, mumm & perrier jouet)

Job Purpose To drive integrated, consumer‑centric brand activation across African markets by translating brand strategy into high‑quality execution across priority touchpoints. The role is accountable for enabling local markets to deliver effective, data‑driven marketing activation that creates cultural relevance, emotional connection and commercial impact, while ensuring strong governance, collaboration and optimisation. Key Responsibilities1. Lead Integrated Brand Activation Across Africa Translate brand strategy and objectives into integrated activation plans across markets at different maturity stages Lead deployment of high-impact ATL/BTL campaigns (OOH, digital, social, influencer, PR) to increase awareness and consideration Ensure strong visibility in culturally relevant moments to give consumers a clear reason to choose Martell, Mumm & Perrier Jouet Ensure alignment between marketing and trade marketing strategies Execute with the Africa Trade Marketing Teams to define framewor...