Market Insight Manager

Heriot-Watt University · Midlothian, Scotland, United Kingdom

Location
Midlothian
Job Type
Full time
Posted
July 10, 2026

Job Description

Purpose of Role

Reporting to the Head of Market Research & Analysis, this role involves planning and carrying out market insight activities including focus groups and surveys, making the most of the data these produce, in addition to conducting desk based research into student trends across subjects and countries which will inform growth in student recruitment in line with our Strategy 2035 ambitions.

Key Duties & Responsibilities

From conducting primary and secondary research to preparing business cases, we’re looking for a passionate and creative market researcher, able to deliver the following: 

  • Lead market research and insight generation for various projects such as programme development, demand analysis (student, industry, market), student journey. 
  • Manage the end-to-end programme development lifecycle, from initial proposal through PMB governance to launch, delivering clear reporting for senior stakeholders. 
  • Drive ...
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