Manager, Web Experience Strategy

Seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.
 

Job Responsibilities:
Reporting to the Associate Director, Digital Experience Strategy, you will:

+ Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs

+ Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development 

+ Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion.

+ Perform c...