Manager Media & Consumer Engagement

Adidas · gurugram, haryana, India

Location

gurugram

Job Type

Full-time

Posted

July 16, 2026

Job Description

Manager – Media & Consumer Engagement  
Purpose of the Role  
The Manager – Media & Consumer Engagement is responsible for driving adidas India's consumer engagement strategy across paid media and owned consumer channels. The role leads the planning and optimization of brand media investments while strengthening consumer relationships through CRM, adiClub Membership, and personalized engagement. 
Working across Brand Communications, Sports Marketing, Retail, eCommerce, Digital, Analytics and Global teams, this role ensures every consumer touchpoint is connected, measurable and contributes to long-term brand equity and business growth. 
Key Responsibilities  
Media Strategy & Effectiveness  
Develop integrated media strategies across top and mid-funnel campaigns aligned with brand and business priorities. 
Partner with media agencies to define audience strategy, channel mix, budget allocation and campaign ...
        

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