Manager II - Category Growth

Zepto · bengaluru, karnataka, India

Location
bengaluru
Job Type
Full-time
Posted
June 23, 2026

Job Description

Job Title: Manager BTL Operations, Market Activations

Level: M2

Location: On-field / City-based-Patna, Bhopal, Pune, Trivandrum


Role Summary

We are looking for a field-first BTL team member who can own feet-on-street execution across recce, market activations, and competitive intelligence. The role requires someone who is comfortable spending most of their time on ground, coordinating with vendors and internal teams, ensuring flawless execution of BTL activities, and bringing back sharp market insights from customers, retailers, competitors, and catchments.


Key Responsibilities

  1. Conduct recce across target markets, societies, stores, high-footfall zones, campuses, events, and other relevant catchments.
  2. Identify and recommend suitable activation locations based on footfall, audience fit, permissions, visibility, competitor presence, and execution feasibil...

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