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Manager Digital Campaign Management

Adidas · Shanghai, Shanghai, China

Location
Shanghai
Job Type
Full time
Posted
July 14, 2026

Job Description

Purpose & Overall Relevance for the Organization

The Campaign Management team sits within the Digital Ecosystem Marketing function. This role operates across two dimensions: as the category owner for Basketball, Training, and Hype across all eCommerce platforms — driving digital activation, campaign excellence, and commercial performance end-to-end; and as key person for adidas-owned ecosystem channels activation, where the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results


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Key Responsibilities:

  • Category Campaign Management and Execution: Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion. Ensure tight integration between eCom campaigns and brand communications to drive focused assortment sell-through. Orchestrate inline pack drops ac...

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