Manager Consumer Insights Analytics (Bogotá)

Job Title

Manager Consumer Insights Analytics

Location

Bogota, Colombia

Company

adidas

Overview

As the North America Manager, Consumer Journey Analytics at adidas, you will deliver cutting‑edge analytics services that empower stakeholders to make fact‑based decisions and deepen adidas’ understanding of consumer behavior.

Responsibilities

• Deliver cutting‑edge analytics services to empower stakeholders to make fact‑based decisions.
• Develop and evolve analytical frameworks linking the consumer journey to lifecycle and CRM strategies, and connect traffic sources to specific consumer segments.
• Explore data sets, combining consumer and marketing channel data, to understand their impact on the consumer journey.
• Collaborate with data science, product managers, and global teams to refine analytical tools, providing continuous feedback to improve functionality and relevance.
• Co...