Job Description
Title: MANAGER CHANNEL CONTENT
Position
Line of Business:
Department: Digital E-Marketing
Location (City): Shanghai
Job Grade: M4
Working Relationship
Direct Reporting Line: Director content production
Personnel Managed (Y/N):
Key Interfaces (Relationships with other dept/groups):
External: Entertainment Contacts, PR/Production Agencies,
Internal: Digital (Campaign, Planning, Commercial etc,.)
Brand comms, adidas BUs , Brand Comms,etc,.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Channel content Manager who not only drives impactful content creator collaborations but also connects seeding efforts directly to e-commerce conversion.
Channel content manager will own the full funnel — from platform-native content seeding to traffic diversion into Taobao/Tmall/JD/DY, and from real-time FS...