Manager, Brand PR

GCash · manila, metro manila, Philippines

Location
manila
Job Type
Full-time
Posted
June 10, 2026

Job Description

Responsibilities

  • Implement influencer (or KOL) driven initiatives and lifestyle publication placements across numerous marketing campaigns.
  • Assist in PR and media networking efforts, ensuring that the team is constantly building new relationships across various media and influencer groups.
  • Aide in developing and lead in executing 360 PR strategies that contribute to business goals.
  • Oversee KOL content and press releases, ensuring a minimum engagement rate (ER) of 6% across influencer campaigns and 300% ROI on organically seeded materials.
  • Help manage PR agencies and internal PR partners to ensure on time and effective implementation of campaign plans.
  • Organize and oversee the execution of PR events along with the rest of the team.

Qualifications

  • 2 years experience in PR strategy, media relations, and influencer marketing.
  • Understanding of PR culture and data needed for repo...

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